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Archive for December 30th, 2007

mark.tyrrell

The gentle art of persuasion

Full hypnosis download Be more persuasive

Someone once told me I’d make a good salesman. I think they were right. But also wrong. In a way, I do sell ideas to clients who need to change. But I can only sell something if a) I believe in it and b) I am interested in it.

My job as a hypnotherapist is all about persuasion. I have to persuade people to behave in their own best interests – I might have to encourage a heavy drinker or smoker to adopt a lifestyle better suited to health and living, or I have to persuade an angry husband or wife to stop and listen to what their partner is saying, and sometimes I even have to persuade a person’s unconscious mind to lower blood pressure or decrease pain. My communication has to be continuously persuasive, even if it doesn’t seem that way on the surface.

Be more persuasive

Good persuaders don’t bamboozle and buttonhole (unless they are absolutely sure this would appeal to the unique person they are aiming to persuade). They know how to connect with people and how to perceive the ‘type’ of person they are dealing with – so they can include that person’s attitudes, ideas and beliefs into the mix of their argument. They know that it’s only when you do this your persuasion becomes really effective – because then your ‘persuadee’ feels as if it was their own idea all along. When you have really been persuaded, it doesn’t feel as if you have.

Persuasive people appeal to emotion as much as logic

To be persuasive, you need to appeal to the emotional mind because if you want someone to adopt a particular belief you need to understand that beliefs are held emotionally as much as logically, and will not be accepted if they do not have the right emotional appeal. To be persuasive, you also need to be enthusiastic (enthusiasm transmits emotion) to the right degree. If you are appealing to an emotional person, use more emotion; if to a poker-faced business type, you need to use lessemotive language – although when you do use it carefully with them, it can be very powerful.

Good persuaders know about the social rules of influence and about how to use language to create expectation. They know how to listen and when to leave an idea alone in the person’s mind to gestate and grow on its own.

Believing is everything

And above all I reckon (and research backs me up (1)) that to really be more persuasive you need to believe in what you are saying. So, if you don’t tend to be particularly socially confident, then you are less likely to persuade others of facts or opinions, even if they are better facts/opinions than those being offered by your more confident peers.

We have created this new hypnotic download ‘Be more persuasive’ for hypnosisdownloads.com because so many people have told us they have a hard time getting their ideas heard, only to see them being used later and someone else getting the credit. Whether one is a mother, father, boss, co-worker, therapist, salesperson, novelist (trying to convince others to publish and readers to buy into the story and characters) or just a friend – becoming more persuasive and confident in one’s own persuasive powers is a great step.

Mark

(1) Psychologists have confirmed (what many know already) that people who believe in and are confident in what they are saying are more likely to persuade others.

Research by Dr Briony Pulford and Professor Andrew Colman of the University of Leicester England made a number of interesting observations.

Using an experiment involving participants who had to look at nine photographs of faces, then work with each other to agree which e-fit type picture showed the best likeness, the researchers found that when people communicate beliefs to one another they express degrees of confidence proportional to the certainty with which they hold those beliefs. Furthermore, the people being communicated to tend to judge the reliability of the information they are being given according to the confidence with which it is expressed.

Fifty six participants worked in pairs, with one partner being shown a good e-fit likeness of one of the faces – in order to induce high confidence and accuracy of identification – while the other partner was given a weak e-fit with a poor resemblance of one or more of the faces. Participants were not shown each other’s e-fits but were allowed time to discuss which face from the set they wanted to choose as the suspected criminal. When they both chose the right face, they were rewarded with 40p. When they both agreed on a face but it was the wrong one, they received just 20p. If they chose different faces they received no reward.

The number of times the person with the strong evidence persuaded the other to agree on the correct face was significantly higher than the number of times the person with the weaker e-fit persuaded the other to choose the incorrect face.


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